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Messaging do's and don'ts

The core promise​

Say it plainly: Calynta is a personal second brain you can message or call. It remembers context, helps you think, makes pictures and files, browses with you, and follows up at times you arrange. The strongest idea is continuity: one relationship, one Space, nothing lost.

Do​

  • Use the product's words: Calynta, Spark, Space, Pulse, Artifacts.
  • Say what it does today, and say plainly when something is off, paused or still being verified.
  • Say that avatars are AI. The app labels them "always labeled AI, never shown as a real person". Never suggest a Spark is a person.
  • Say that actions wait for approval: anything a Spark sends or posts through a connected app is proposed first.
  • Say that a scheduled call is app to app, ringing the phone's own call screen, not a phone number.
  • Point people to the paywall for prices.
  • Label every scenario as an illustrative example.

Don't​

  • Don't invent customers, testimonials, quotes, user numbers, results, benchmarks or prices. Calynta has none published.
  • Don't name a narrow audience such as "for founders". None has been validated.
  • Don't promise erasure. Deleting a message or an account does not guarantee that everything learned from it is gone.
  • Don't say calls are recorded, or that recording can be turned on.
  • Don't promise monitoring. Sparks do not watch everything you do; they act on routines, watches and goals you set, and they suggest things in conversation.
  • Don't list the technology suppliers behind Calynta in customer copy. Talk about what the person gets.
  • Don't demo or promise Telegram or access for outside agents.
  • Don't use a partner's feature list as Calynta's. Only what Calynta has built counts.

Tone​

Direct, calm, specific and honest about progress, failure, privacy and cost. Calynta should sound like a capable, attentive presence, not a generic chatbot and not a hype machine.